Our Story

True to mySelf

The story of Self

SELF wants to be a "little player in a big world", but not to the detriment of neither our service philosophy nor our quality! Our products are authentic and 100% natural. All our products and packaging are contracted and manufactured in Belgium. Read our story and discover what we want to stand for!

SELF is being yourself

How do I get the most out of life? By trying to enjoy and appreciate every moment of life as much as possible. Every day provides a new experience that I grab with both hands. Sometimes these things are very simple - like socializing with my family, the first rays of sunshine on my skin or enjoying a nice glass of wine. At the same time, there is a drive in me to seek out the unpredictable power of adventures in life: to discover unknown places, to meet new people, and to confront new challenges in order to realize my dreams.

But life can be very demanding. I have to be a good wife and mother, a good friend, a successful woman, etc. Obviously, I can't be perfect in all of the things I do. But the most important thing of all is to be yourself. I feel it's essential to take good care of myself and my own body by being aware of what I eat and what products I use. I need to feel well in my own skin, literally.

Arisen from the care I give to my daughter

Every day, I get the feeling my skin has to endure more things. One day I noticed my daughters problematic skin. All the products prescribed for her by professionals turned out to be disappointing, so I decided to start my own search for the right care for her. I wanted a product that could provide nourishment and protection for my daughters skin as well as my own skin. But, equally important, a product that respected the environment and the natural properties / characteristics of our skins. After suffering another disappointment after trying an alleged all-natural product, I've had enough of the empty promises of an "eternally young skin". A voice inside me whispered the solution: why not create 100% natural skin care products myself? At this moment, SELF was born.

With respect for nature!

All of our products are manufactured in Belgium. We monitor the natural origin of each and every SELF product, from plant to production. We only use certified recyclable packaging in order to add the 'natural touch'.

Sustainability is an important element to SELF. We don't see it as a simple trend, but rather one of our basic principles! We strive to create a brand that is both ethical and transparant. I hope you enjoy your mornings or evenings with our SELF products, feel your skin rejuvenating and glowing! Because that's our purpose!

With love