CARE ARISING FROM CARE
Self was born from a simple yet powerful belief:
Sensitive skin, dry skin or eczema skin deserves care that supports, not burdens .
Too many people—both children and adults—spend years searching for products to help their skin, without success. Irritation, itching, redness, and uncertainty are often normalized. At Self, we do things differently.
Our mission is clear:
Developing safe, effective skin care that helps restore and strengthen the skin in a way that remains healthy in the long term.
We want to give families peace of mind with products they can trust—every single day. And we do that with products made with 100% natural ingredients.
Developed with love for nature and the natural character of the skin.
Everything starts with the skin barrier
At Self, we believe that healthy skin starts with a strong skin barrier .
That's why we don't focus on quick fixes or aggressive active ingredients, but on:
- recovery instead of suppression
- support instead of disruption
- simplicity instead of excess
Our products work with the skin, not against it.
What we do and don't use
What we don't use:
- no hormones or cortisone
- no hormone disruptive substances
- no perfumes or irritating ingredients
What we do use:
- natural ingredients
- scientifically proven active ingredients
- formulas suitable for long-term use
The power of Mother Nature, backed by science
Each Self formula is built around five carefully selected ingredients :
aloe vera, macadamia, argan oil, shea butter and coconut oil.
These ingredients:
- hydrate intensely
- soothe the skin
- restore the skin barrier
- reduce sensitivity and reactivity
Together they form pure, nourishing skin care that respects even the most sensitive skin.
Who is Self for?
Self is there for:
- people with eczema
- people with dry or sensitive skin
- babies, children and adults
- everyone who chooses gentle, safe and conscious skin care
Self is care, simplicity and trust
No unnecessary promises.
No complex routines.
Well products that do what they promise .
That's Self.
100% Belgian & locally produced
Self's entire production process takes place in Belgium. We guarantee the natural origins of every product and use only certified, recyclable packaging to fully embody our philosophy.
Self values sustainability. It's part of our philosophy and one of the founding principles of our company. Every day, we strive to be a brand that is ethical and transparent in every way:
- 100% natural ingredients, vegan & halal
- Sustainable and reusable recycled packaging
- Free from microplastics
- Free from conflicting minerals such as mica or gold
