At SELF, we believe that selfness is the new wellness !

Proudly Belgian, SELF is a 100% vegan & Halal certified skincare brand. Our products work even on the most sensitive and problem skin, so it works on every skin type !

At SELF our pledge is 100% natural and nontoxic in our entire skincare line. We believe that nobody should have to compromise their health for beauty. No toxins, no synthetic chemicals, and the use of only all-natural materials.

SELF is pioneer in natural luxury skincare, Isabelle couldn't find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. SELF is for women who refuse to risk their health for beauty. If the SELF team and customers don’t feel that a product is perfect, we won’t launch it.

We firmly believe that natural ingredients can be just as effective (better, even) than conventional formulations. And we take the extra step to pack the most active ingredients into each product. SELF works! The 100% vegan formula will even help to recover your eczema, psoriasis, acne, dry skin ... !

We believe women don’t have to choose between health and results or between natural and high-performance. Our skincare line will feed your skin with botanicals that illuminate your inner beauty and make you feel gorgeous and glowing. Your skin will be healthy and will recover, even if you have a skin issue!

We believe in the human touch. For SELF, our customers are as important as our products. We like to keep in touch and listen to our customers 'needs & wants'!

Our story


Our two new must-haves for nourished and healthy hair

Self Shampoo & Conditioner

Did you know that our shampoo and conditioner are free from parabens, silicons and chemical components such as SLS and SLES? We only use natural ingredients to make sure that your hair and scalp will be the best it ever was! Both of these products are especially developed for people with a sensitive - and problematic skin.

Discover them




Did you know that SELF is a sustainable and ecological brand? We always make the most sustainable decision for both people and nature. Read more about our ecological decisions on the sustainability page.