Why SELF?

At SELF, we believe that selfness is the new wellness !

Proudly Belgian, SELF is a 100% vegan & Halal certified skincare brand. Our products work even on the most sensitive and problem skin, so it works on every skin type !

At SELF our pledge is 100% natural and nontoxic in our entire skincare line. We believe that nobody should have to compromise their health for beauty. No toxins, no synthetic chemicals, and the use of only all-natural materials.

SELF is pioneer in natural luxury skincare, Isabelle couldn't find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. SELF is for women who refuse to risk their health for beauty. If the SELF team and customers don’t feel that a product is perfect, we won’t launch it.

We firmly believe that natural ingredients can be just as effective (better, even) than conventional formulations. And we take the extra step to pack the most active ingredients into each product. SELF works! The 100% vegan formula will even help to recover your eczema, psoriasis, acne, dry skin ... !

We believe women don’t have to choose between health and results or between natural and high-performance. Our skincare line will feed your skin with botanicals that illuminate your inner beauty and make you feel gorgeous and glowing. Your skin will be healthy and will recover, even if you have a skin issue!

We believe in the human touch. For SELF, our customers are as important as our products. We like to keep in touch and listen to our customers 'needs & wants'!