Why SELF?

At SELF, we believe that selfness is the new wellness !

Proudly Belgian, SELF is a 100% vegan & natural skincare brand. Our products work even on the most sensitive and problem skin, so it works on every skin type !

We believe in the human touch. For SELF, our customers are as important as our products. We like to keep in touch and listen to our customers 'needs & wants'!

Our story

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Simple and effective

Our SELF facial routine

At SELF, we believe in simplicity. When you opt for quality, you certainly do not need cupboards full of care products. Go for less, but better. Your skin will reap the benefits, and even your wallet too!

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Did you know that SELF is a sustainable and ecological brand? We always make the most sustainable decision for both people and nature. Read more about our ecological decisions on the sustainability page.

100% NATURAL PRODUCTS

BELGIAN BRAND

MOST SENSITIVE SKIN