SELF, it is in our nature!

Discover our products

SELF is 100% natural, good for the environment and above all not tested on animals! Of course this means: no artificial coloring or scents, no parabens or other chemical substances. Because no one at SELF is a fan of that!


We think it's very important to know exactly what you are putting on your skin. Our products contain only the best of ingredients mother nature has to offer to nurture your skin. These ingredients are selected with care based on the natural characteristics of your skin and are suitable for all types of skin, including pregnant women, baby's and sensitive skins. They contain nurturing, protecting and restoring qualities. 

Our products are good for you, but for the environment as well, because we think that's equally important. Each product is made with respect for mother nature and with an eye for durability. We get our lovely ingredients out of the nature so we better take care of it. We want to encourage everyone to protect the harmony between mankind and nature.

Did you know SELF is in the top 3 of Rank a Brand? An organisation that researches the durability of brands. Curious to see how we contribute to the environment and society? Read all about it on: Self & durability

Coconut oil

A tropical island treasure that has conquered the world

As far as Papua New Guinea, Samoa and the Philippines… Coconut oil has been a precious beauty and care secret for over a thousand years, passing from family to family, from generation to generation. While the gentle nourishing properties of the coconut helped to give shiny thick hair and silky soft skin, babies were massaged with the same fine oil to strengthen their bones and keep their skin healthy. 

Coconut oil's restorative nature made it a must-have for every natural chemist in helping to treat all kinds of wounds, burns, bruises and even broken bones.


  • Helps against the inflammation of the skin
  • Protects the skin from radicals and oxidation
  • Helps against the dryness of the skin
  • Helps to regulate the natural moisture of the skin.
  • Penetrates deeply into the skin, protects, nourishes and helps restore the skin barrier.
  • Rich in antioxidants (such as vit. E), protects against premature aging.
  • Contains laurel acid which helps skin conditions such as eczema.
  • The fatty acids have a positive effect on the elasticity of the skin.
  • ​Holds up to 20% of UV-rays.


The golden nut of the Aboriginals

For centuries the original inhabitants of Australia, the Aboriginals, relied on the nourishing and caring properties from nature in the rainforest. The ‘Jindilli’ – the golden nut – not only enriched the daily diet of the tribes in East Australia and New South Wales with masses of essential nutrients. They also soon discovered the healing properties of oil pressed out of the nut and mixed it with clay and colour to decorate the body. 

Women also used the pure oil to help their skin look younger and mixed the oil with lots of other plant extracts into a balm to treat all kinds of skin afflictions.


  • Contains vitamins A, B and E, as well as minerals.
  • Smooths fine lines, wrinkles and fights the aging of the skin.
  • Palmitoleic acid (the skin's own substance) provides good protection, and helps in skin-repairing.
  • Healing effect for scars, sunburns, eczema and other skin irritations.
  • Promotes skin metabolism and therefore it is anti-inflammatory and healing.
  • It is quickly absorbed by the skin because the composition is very similar to the natural oils in the skin.


Liquid Moroccan gold

How to hold on to your beauty for a thousand and one nights? The secret of the North-African Amazigh tribes can be found in ‘The Tree of beauty’. For centuries 

Moroccan women used oil from the argan tree to keep their beauty with its velvety soft protection of skin, hair and nails. Legendary Eastern beauty, right from the heart of Mother Nature


  • One of the richest natural sources of antioxidants, vitamin E and essential fatty acids.
  • The ultra-hydrating essential fatty acids (omegas) and antioxidants protect and nourish the skin. Vitamin E slows the process of wrinkle skin aging (it is anti-aging).
  • The skin remains supple and retains its moisture. The skin barrier is restored.
  • Supports the regeneration of new skin cells, this allows for the healing of wounds, scar tissue and stretch marks.
  • The high concentration of fatty acids restores the skin and the oil protects the skin against dryness and other extreme conditions.


Cleopatra's true beauty secret

For thousands of years the seeds of the Shea tree, originating from Mali in Africa, have been made into vegetable fat – Shea Butter – a most versatile ingredient in African cookery. Its nourishing and moisturising properties also have made Shea Butter extremely popular in both hair and skin care. 

The legendary beauty icon, the Egyptian queen Cleopatra, used Shea Butter to protect her hair and skin from the burning sun and scorching hot winds of the African desert and savannah.


  • Contains vitamins A, D and E and allantoin, for a good moisture effect, and to protect against dehydration.
  • Draws very deep in the skin. Nourishes and repairs the skin barrier.
  • Stimulates new cell production (anti-aging) and healing of the skin.
  • Helps with inflammations, and heals minor wounds.
  • Combats wrinkles, fine lines and scars
  • Works as a skin firming agent
  • UV protection
  • Stimulates the production of collagen
  • Improves skin elasticity.

Aloe Vera

With their blue-green pointy, prickly leaves, the Aloe resembles cacti. However, they are succulent plants. Originally, Aloe Vera comes from Africa and the Arabic Peninsula. In ancient Greece, physicians used the plant as a medicinal agent.

According to tradition, the Egyptian queen Nefertiti used the juice from the succulent for her beauty baths.
The substance of the plant ensures that the jelly-like gel from the leaves can be well absorbed by the skin.


  • Helps to heal the skin faster;
  • It is a miracle cure for sunburns or minor burns
  • It can help for acne.
  • Aloe Vera has a soothing and moisturizing effect on the skin. It helps with some skin diseases such as psoriasis.
  • It helps with insect bites, eczema, stretch marks, skin infections, fungus, scars, bruises, blisters and varicose veins.

Oils of Mandarin and Geranium

A precious gem from the folk medicine

For centuries, citrus fruits, especially the mandarin, were a valuable ingredient in traditional folk and natural medicine from China, India and Europe. Thanks to its mild relaxing effect, the tangerine oil was often used for relieving muscles or stomachs. 

Moreover, the oil had a positive and healing effect on cellulite, stretch marks and fluid retention. It also enjoys the spirit of a boost by the fresh and relaxing citrus aromas.

Mandarin helps

  • Helps with both dry and oily skin.
  • Helps in regenerating cellulite, wrinkles, scars and stretch marks.
  • Has a beneficial effect for mother and child during pregnancy.
  • Provides a gentle cleansing of the skin.
  • Relieves skin irritations and acne.
  • The oil is not an irritant, the most sensitive baby skin oil can tolerate.


  • Essential oil of geranium has anti-inflammatory, anti-sceptical and cleaning attributes.
  • The oil brings a balanced skin type. Oily skin or dry skin, it does not matter for geranium oil.
  • Geranium regulates your sebum production, to a level that your skin needs.
  • The oil has regenerative properties, which is why it is perfect against skin aging, and to give a healthy glow to your skin.
  • Geranium oil is remarkably effective against fungi. The oil picks yeasts which ruin your skin, without damaging the good bacteria.
  • Helps prevent these infections.
  • The oil is non-irritating and it is suitable for baby skins.