SELF, it is in our nature!

Discover our products

At SELF, we go for 100% natural and vegan. Our products are made only with the very best ingredients from Mother Nature. That means: no animal products, no artificial colors, no synthetic scents, no parabens or other chemical components. Everything is 100% plant-based or plant-derived.


This makes our products not only nourishing for the modern skin, but also for all skin types. We are proud to say that SELF is suitable for babies, teenagers, mothers and grandmothers – in every phase of life.


We invite you to discover the 100% natural ingredients, concentrates and actives that we use in our products in our Self Ingredient Dictionary. Each of these ingredients were selected because of its proven effectiveness. When combined, they work in perfect tandem to nourish and repair the skin, as well as prevent aging. 

Coconut oil

A tropical island treasure that has conquered the world

Coconut oil has been a precious beauty care secret for over a thousand years, passed on from family to family, from generation to generation. While the gentle nourishing properties of the coconut helped to give shiny thick hair and silky soft skin, babies were massaged with the same fine oil to strengthen their bones and keep their skin healthy. Coconut oil's restorative nature made it a must-have for every natural chemist in helping to treat all kinds of wounds, burns, bruises and even broken bones.


  • Helps against the inflammation of the skin
  • Protects the skin from radicals and oxidation
  • Helps against the dryness of the skin
  • Helps to regulate the natural moisture of the skin.
  • Penetrates deeply into the skin, protects, nourishes and helps restore the skin barrier.
  • Rich in antioxidants (such as vit. E), protects against premature aging.
  • Contains laurel acid which helps skin conditions such as eczema.
  • The fatty acids have a positive effect on the elasticity of the skin.
  • ​Holds up to 20% of UV-rays.


The golden nut of the Aboriginals

For centuries the original inhabitants of Australia, the Aboriginals, relied on the nourishing and caring properties from nature in the rainforest. The ‘Jindilli’ – the golden nut – not only enriched the daily diet of the tribes in East Australia and New South Wales with masses of essential nutrients. They also soon discovered the healing properties of the oil pressed out of the nut. Dry, brittle and sensitive skin become soft and smooth after the use of macadamia nut oil.


  • Contains vitamins A, B and E, as well as minerals.
  • Smooths fine lines, wrinkles and fights the aging of the skin.
  • Palmitoleic acid (the skin's own substance) provides good protection, and helps in skin-repairing.
  • Healing effect for scars, sunburns, eczema and other skin irritations.
  • Promotes skin metabolism and therefore it is anti-inflammatory and healing.
  • It is quickly absorbed by the skin because the composition is very similar to the natural oils in the skin.


Liquid Moroccan gold

How to hold on to your beauty for a thousand and one nights? The secret of the North-African Amazigh tribes can be found in ‘The Tree of beauty’. For centuries, Moroccan women used oil from the argan tree to protect their skin, hair and nails. 


  • One of the richest natural sources of antioxidants, vitamin E and essential fatty acids.
  • The ultra-hydrating essential fatty acids (omegas) and antioxidants protect and nourish the skin. Vitamin E slows the process of wrinkle skin aging (it is anti-aging).
  • The skin remains supple and retains its moisture. The skin barrier is restored.
  • Supports the regeneration of new skin cells, this allows for the healing of wounds, scar tissue and stretch marks.
  • The high concentration of fatty acids restores the skin and the oil protects the skin against dryness and other extreme conditions.

Shea Butter

Cleopatra's true beauty secret

For thousands of years, the seeds of the Shea tree – originating from Mali in Africa  – have been made into vegetable fat. Its nourishing and moisturizing properties also have made Shea Butter extremely popular in both hair and skin care. The legendary beauty icon, the Egyptian queen Cleopatra, was known for using shea butter to protect her hair and skin from the burning sun and scorching hot winds of the African desert and savannah.


  • Contains vitamins A, D and E and allantoin, for a good moisture effect, and to protect against dehydration.
  • Draws very deep in the skin. Nourishes and repairs the skin barrier.
  • Stimulates new cell production (anti-aging) and healing of the skin.
  • Helps with inflammations, and heals minor wounds.
  • Combats wrinkles, fine lines and scars
  • Works as a skin firming agent
  • UV protection
  • Stimulates the production of collagen
  • Improves skin elasticity.

Aloe Vera

In ancient Greece, physicians used the plant as a medicinal agent. The extract coming from aloe vera has cooling and anti-inflammatory properties. It is used widely for the treatment of psoriasis, dermatitis and sunburn


  • Helps to heal the skin faster;
  • It is a miracle cure for sunburns or minor burns
  • It can help for acne.
  • Aloe Vera has a soothing and moisturizing effect on the skin. It helps with some skin diseases such as psoriasis.
  • It helps with insect bites, eczema, stretch marks, skin infections, fungus, scars, bruises, blisters and varicose veins.

Oils of Mandarin and Geranium

A precious gem from the folk medicine

For centuries, citrus fruits, especially the mandarin, were a valuable ingredient in traditional folk and natural medicine from China, India and Europe. Thanks to its mild relaxing effect, the essential oils of citrus fruits were often used for relieving muscles or stomachs. Aside from that, they also exude a nice fresh smell, making it a natural fragrance.

Mandarin helps

  • Helps with both dry and oily skin.
  • Helps in regenerating cellulite, wrinkles, scars and stretch marks.
  • Has a beneficial effect for mother and child during pregnancy.
  • Provides a gentle cleansing of the skin.
  • Relieves skin irritations and acne.
  • The oil is not an irritant, the most sensitive baby skin oil can tolerate.


  • Essential oil of geranium has anti-inflammatory, anti-sceptical and cleaning attributes.
  • The oil brings a balanced skin type. Oily skin or dry skin, it does not matter for geranium oil.
  • Geranium regulates your sebum production, to a level that your skin needs.
  • The oil has regenerative properties, which is why it is perfect against skin aging, and to give a healthy glow to your skin.
  • Geranium oil is remarkably effective against fungi. The oil picks yeasts which ruin your skin, without damaging the good bacteria.
  • Helps prevent these infections.
  • The oil is non-irritating and it is suitable for baby skins.