Since our products are natural ingredients, it is important for us to use materials that provide appropriate protection. We chose to work with recycled materials for both primary and secondary packaging. The primary package is airtight. We use plastic components such as polyethylene (PE) and polyethylene terephthalate (PET). They contain no traces of phthalates or softeners, oestrogen-like materials or bisphenol A, known as BPA. Naturally, the packages were approved as primary packaging materials for cosmetics and food. In other words, there is a guarantee that no substances are transferred to the product in the package.

We do not work with glass because glass is less ecological and less safe in the bathroom.  (verwijzing link duurzaamheid)

Natural products are not the same as organic products. Organic is not a protected title. The same applies to the term "natural". Each producer can claim this, even if it is not true. Hence the motivation to create SELF, because our products are truly 100% natural and this is not simply a false claim.

To speak of an organically grown ingredient, the grower must present a certificate. Obviously, costs of obtaining this certificate are high. We are increasingly looking for growers who work organically, but they are not always in the process of certification. We find it important to work according to the rules of organic farming but we also understand that not all farmers can afford this audit.

Indeed, many natural products often use alcohol and a "bad" alcohol dehydrates the skin. At SELF, we use an alcohol which is healthy, such as a fatty alcohol. You can find this directory in the INCI. This alcohol is not harmful and will not dry the skin. Natural products still appear on any form of alcohol there is in the INCI-list, as this can be harmful.

All our products are 100% vegan. Look it up in our INCI-list (link)

The needs of your skin depends not only on the season, but also from day to day. It is therefore important to check daily for the condition of your skin. Is your skin drier? Then you need to lubricate more often. You feel it is more restless, then just skip the scrub and clean it mildly. You have more pimples? Then you just have to clean more thoroughly and scrub maybe just use one time more. To look good every day is a must for you! Now you have the perfect excuse to stand before the mirror a little longer and enjoy your SELF moment!

Most products are rather poor in quality and often contain irritants thereby explaining the need for a milder cream for eyes (also a good commercial of course :). An eye cream is actually really not necessary. The skin under your eyes is thinner and requires a mild cream, but it is also necessary for your face in general. Your face does not need aggressive substances. A good mild cream is perfect for your face and eyes. The SELF products have full cell-stimulating properties, both our day and night cream will address those crow's-feet :)