Live your life!

Self wants you to enjoy yourself, with a little twinkle in your eyes that says: ‘I love it!’ The 100% natural products from Self help to look after your skin in just the right way. Self, in harmony with the skin's natural properties and focused on what's most important: your inner self.

Our story

Simple and effective

Our SELF facial routine:

Most women have a bathroom cabinet filled with products, a cabinet you can barely close. There are just so many products on the market...

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    "First of all, thanks for the wonderful day cream. I feel and see many positive changes with my skin. Meanwhile I have ordered and received the moisturizer. I think this will be a keeper for my skin. Thanks!"
    #daycream # samples


    Rita P

    "After years of searching for products at beauticians, pharmacists and perfumers, I have found 'my' products! At first I bought the night cream, the outcome was positively convincing: pleasant and non-greasy. Then I bought the moisturizer and I was immediatly pleased. After a few weeks my skin's texture felt much better, clear complexion and no more red spots! I'm happy!"  #daycream #nightcream

    Priscilla R

    "Dear Isabelle, a few weeks ago, I read your article about the origins of Natural Self in the newspaper and your story really appealed to me. It is true to say that the label "100% natural" is used too easily. It is so amazing that you have gone to great lengths to market a real natural product. This needs a lot of commitment and willpower. I have a very sensitive skin (ever since I was a child) and I suffer from eczema, so good care is the solution. It's a real quest to find the right treatment that's very natural. This problem is solved now, I'm glad I found you :) Your creams are silky smooth, pure & clean, nourishing and a real treat for your skin. With some patience, I hope to get rid of my eczema. Keep up the good work, I hope you can develop Natural Self even further, I'm already a fan. Good luck and thanks Isabelle!"  #happy #eczema 


    Sofie V.D.

    "The products look great and they are so good! My skin is very sensitive and it reacts quickly, having tried many products ... but I notice a real difference now that I use SELF! My skin feels soft, healthy and I have no irritations ... Thanks SELF, I love it!!!"  #sensitiveskin #skincare


    "My mother suffers from eczema / allergy so her arms and legs are itching constantly. I recommended her to use a lotion consisting of entirely natural ingredients. She has tried various products from the pharmacy, but nothing helps. She has had no itching since she’s been using your body butter :) Thanks for this and continue to work like this please!"  #itch #dryskin

    Rita B.

    "At first I wasn't sure what to expect. I've used the night cream for two weeks now and I can really see and feel the difference! I used to suffer from large pores but since I use this during the night, the quality of my skin has improved remarkably! My skin looks better and feels much healthier! A great product! I really recommend it!!"

    Ria B

    "Isabelle, I used the daycream and bodywash for a week now and it is simply fantastic! Super soft, a great product! Thanks again for the personal message on my order, heart-warming!"  #Daycream #bodywash

    Natascha Verhaert

    "You are what you put on your skin. SELF gives me 100% natural food for my skin and I notice it immediately. The secret power of SELF lies in its essential natural ingredients that actually prove their efficacy in many applications. SELF has become a daily ritual for me!"
    #amazing #skincare


    "I have lots of products from different brands, and unfortunately I almost always get an allergic reaction. I met Isabelle at an event and at first I was too frightened to try the product. But Isabelle was very friendly, explained everything very clearly to me and gave me some samples so that I could test the moisturizer. And yes! The cream feels good, my skin has a lovely scent and even better, I have had no allergic reactions!!! Very glad to have tested and found a product that is healthy and nutritious, with no side effects!"


    "I am very satisfied with these products. I finally found products that are good for my skin. I am from India and I have always had problems (acne and pigmentation), even as an adult. I am almost 45 years old and I  wear less makeup now, without having to camouflaging the spots. It's a relief! I am very satisfied and will in the future certainly still order products. Greetings and good day! " #happyskin 


    "I've had your day cream for almost two weeks now on my bathroom shelf and I find it amazing. Soft texture, easy to spread, quickly absorbed, nice scent and you really do not need to use much. My face gets so much calmer and smoother. What you have done is great." #fan #smootskin


    "I no longer suffer from itching or redness, and I find that my skin shines less :-) So, nothing but positive praise!!! You have a huge fan here."  #fan #weloveself


    "All day dreamer is simply genius! I use it now since 2 weeks and my dry skin and eczema patches are almost completely gone. I also notice fewer wrinkles!! The smell is very pleasant and nice. The surplus lies in the beautiful packaging!"
    #eczema #daycream

    Lisa D.

    "SELF's day cream saved my skin. After a long allergic rash  I had on my face, I happened to find a photo on Instagram of SELF products. I was immediatly attracted to their beautiful packaging and I looked for more information on the brand. And then I read it: creams specifically for people with sensitive skin allergy. I ordered the moisturizer immediatly. It has been a long time since my skin felt so soft. In addition, the brand is cruelty-free, which is very important to me. I cannot wait to purchase the other SELF products!! ;-)"  #daycream #sensitiveskin 



    "I was at an event and received a treatment with SELf's face scrub and night cream. I immediately noticed a big difference when looking in the mirror, my skin shone without looking greasy! I was immediately convinced by the scrub and since my tube was nearly empty, I immediately bought one of your bottles. Blessed stuff! You also gave me some samples of the moisturizer. My face feels noticeably softer and my skin radiates! I use my jars of day and night cream a lot!! It feels so good!!"  #facescrub #skincare


    "A hit!! After years of burning skin and picking creams, I finally found a cream that absorbs quickly and feels super soft. I started using the night cream and a week later I ordered the day cream. I have no regret at all!"  #naturalself #happyskin 

    Joke S

    "Hi Isabelle. After the report on the radio I immediately ordered your product (body butter), and gave it a chance (I have attended medical school, which gets quite reluctant to alternative medicine products) because I did not feel good with the cortisone ointment. I was very pleasantly surprised by the beautiful packaging and the beautiful design of your product. Ten out of ten! I have been using the butter now for about 4 weeks, and have not used my cortisone ointment tube during this period.  

    Her skin is less 'elevated'. She also has much less itching. She scratches less now (it was especially a problem at night). The other ointments picked / burned her skin. She complained even more. The best reference is a child of 6 years old. Unbiased and fair.  As for the mommy; I see what I see. It's a big difference since I got to know your product. You do not buy a product that makes an unknown businessman even richer, that's so nice! I'll buy two jars soon and I want to try the day cream for myself. I look forward to it!" #eczema #itch #dryskin


    "I have used the facial scrub a few times now and I think it's a soft and pleasant scrub. Other scrubs that I've used did not have such a soft feel afterwards and they sometimes even caused red spots. I have not used the body wash yet (finishing my current bottle first) but I think it will be very pleasant."  #facialscrub #fan 


    Nadja B.

    "I purchased the fine delicate body butter and I am very satisfied. Fast delivery, very beautiful packaging, fresh scent and very effective. My daughters dry skin is moisturized and feels so much better after several applications. We are happy!" #skincare #eczéma